About me

Sam Friedman

Strategy Director

Cultural and creative strategy · brand strategy, experiential, and social

I've spent 15 years brand-side, agency-side, and platform-side, so I know how brands think, how agencies pitch, and how audiences actually behave where culture happens.

For the past five years, I've consulted with agencies on some of their biggest pitches and campaigns, helping win accounts like Prime Video, Barbie, Stanley 1913, and Planet Fitness.

My specialty is listening. I dig into fandoms, comment sections, and the corners of the internet where people say what they really think, then turn what I find into strategy and ideas that stick.

I'm also a creative director and copywriter, so I bring a creative lens to all of my strategy. It makes the thinking sharper and much easier for creative teams to put to work.

I studied English at Boston University and took copywriting courses at SVA and AdHouse.

Recognition