Strategy work
Turning deep cultural insight into ideas that earn attention.
Ex AwardExperiential
Barbie × Stanley 1913
Pop-Up Tour
A four-city tour that found common ground between two very different icons.
Integrated
Prime Video
Obsession Is In Session
A fandom-fueled 360 campaign for Prime Video's YA slate.
Social
BHS Haircare
Hot Girl Wash
A TikTok-first campaign that made dandruff shampoo cool for Gen Z.
Positioning
Vsauce
Rebrand + Curiosity Box
A Pentagram-designed brand that took YouTube’s science giant off the platform, and a $12M product.
Positioning
Group Nine Media
Bound By Optimism
One optimistic story for advertisers across Thrillist, The Dodo, NowThis, Seeker, and POPSUGAR.
Positioning
WarnerMedia
A Smarter Way
The go-to-market voice and strategy for a brand-new media giant, born from AT&T’s acquisition of Turner.
Experiential
Group Nine + Vox Media
Industry Events
Messaging, panels, dinners, and activations at CES, Cannes, SXSW, the Upfronts, and more.
Social
Dove Baby
Smilestones
Dove Baby’s TikTok launch: a kids’ chat show on a cloud, built on the little firsts parents love most.
Social
American Express
Epic Everyday
A mobile video series on BuzzFeed’s Tasty and Nifty that made everyday moments feel a little more epic.
Trend Report
Group Nine Media
9 Things To Know
A quick-bites trend report series that turned custom audience research into nine snackable trends.
Social
Best Damn Brewing Co.
Best Damn Thing All Day
BuzzFeed social posts and recipe videos that made hard soda the game-changer of your evening.
Trend Report
Experiential
Trend Report
Where immersive experiences are headed, and what brands can borrow from them.
Trend Report
Group Nine Spark Guide
Off The Beaten Path
A data-backed travel trend report that showed advertisers how to tap into what Group Nine’s audience was already watching.