All strategy work
Trend Report

Group Nine Media
9 Things To Know

A quick-bites trend report series from Group Nine Media’s marketing team, which I led. I concepted and wrote each edition and oversaw the design, turning our custom audience research into nine snackable trends advertisers could act on.

Company

Group Nine Media

Built on

Custom audience research

My role

Marketing lead: concept, writing & design direction

A few of the nine

55%

of young consumers planned to be more spontaneous or adventurous this year.

88%

of consumers would spend the same or more on travel as before the pandemic.

2 in 3

wanted to take a trip to celebrate a missed milestone.

The Thrillist edition

Nine bite-size trends from The Future Trip, Thrillist’s travel study. Click any panel to see it full size.

Panel 1: 9 Things To Know at Group Nine, Thrillist edition, The Future Trip. Trend #1, Seizing Adventure: 55% of young consumers intend to be more spontaneous or adventurous this year.Panel 2: Trends #2 to #4. Spending More: 88% of consumers will spend the same or more on travel. Making Up For Missed Milestones: 2 in 3 want a trip to celebrate one. Explore the World Through Ear Buds: Gen Zers are 3x more likely to seek travel inspiration from podcasts.Panel 3: Trends #5 and #6. Local Flights Taking Off: consumers are 65% more likely to travel domestically than internationally. Family Vacations On The Rise: 1 in 2 plan to travel with family this year.Panel 4: Trends #7 to #9. Swipe for Savings, Globetrotters Going Green, and On the Road Again: nearly 60% will take a road trip this year.

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