Anheuser-Busch had just launched Best Damn Brewing Co., a line of hard sodas with a simple mission: to bring you the Best Damn thing you’ve had all day. To get the word out, they tapped BuzzFeed’s creative shop.
Brand
Best Damn Brewing Co. (Anheuser-Busch)
Agency
BuzzFeed
My role
Strategy & concepts
Alcoholic soda?! The product sells itself. I wanted to kick things up a notch and show people that alcoholic soda wasn’t just good — it could be the game-changer of their evening. So I conceptualized a range of posts built to spark that “I need to try that… now” feeling, with a way in for everyone.
We connected through the woes of a crowded bar, with Best Damn Brewing Co. as the light at the end of the tunnel.
We connected through delicious, Instagram-worthy recipes they could make at home with the boozy soda.
1MM+
views on the cobranded recipe videos
My strategy also included the creative development of several cobranded recipe videos with BuzzFeed.
The animated article
Every step of fighting your way to the bar, told in illustrated GIFs — with a Best Damn brew as the reward at the end.
Phew. Any challenge requiring this many steps should be rewarded with a Best Damn brew.