Group Nine + Vox Media
Industry Events
At the ad industry’s biggest moments, I shaped how Group Nine Media and Vox Media showed up — from corporate messaging and C-suite talking points to the creative ways our brands came to life for clients.
Companies
Group Nine Media, Vox Media
Events
CES, Cannes, SXSW, the Upfronts, and more
My role
Strategy and creative lead
Where we showed up
CES
Cannes Lions
SXSW
Upfronts
NewFronts
IAB
ANA
PCPC
Personal Care Products Council, the beauty industry’s big conference
Brand Innovators
Big idea to leave-behind
I set the strategy and creative vision for each event, then saw it through to the details.
Panels
I coordinated panels and speakers that put our brands and people on the industry’s biggest stages.
Messaging
I wrote the corporate messaging and C-suite talking points, so every panel, dinner, and conversation told the same story.
Dinners
I organized dinners that gave clients and partners real time with our team.
Talent
I booked and managed the talent that brought our brands to life in person.
Activities
I designed the activities and moments that gave guests a reason to stop by and stay.
Swag + leave-behinds
I owned all the swag and sales collateral, so guests left with something that kept us top of mind.
Two ways to show up
The parent brands
Activations that brought Group Nine Media and Vox Media to life as a whole, and made the case for the full portfolio.
The individual brands
Activations that gave each brand its own spotlight, true to its own audience and personality.
