Where experiential is headed.
Multi-sensory experiences can go beyond visual thrills. Consider audio, motion, and scent.
The Museum of Ice Cream uses vanilla-caramel scent diffusers to immerse guests and whet appetites.
Dunkin' visits in South Korea spiked when a jingle was paired with coffee aroma released on city buses. Sales jumped 29%.
Research shows music can change how we perceive the world. Synchronize visuals with sound to deepen the experience.
Consumers want brands to take a stand. Experiential is a powerful way to raise awareness and drive action.
Hulu's “Handmaid's Tale” installation spotlighted a grim fact: of 150 statues in New York City, only five are of women.
Ocean Cube imagined a futuristic ocean world to raise awareness of marine plastics, including a room filled with used bottles.
SK!N brought participants face-to-face with the realities of human trafficking through blindfolded reenactments.
The right venue can propel your story without any additional set build.
“Then She Fell” is staged in a former psychiatric ward in Brooklyn, putting guests on edge the moment they walk in.
SuperReal's takeover of Cipriani Wall Street used the venue's Greek Revival architecture as a canvas for its light show.
“You're So Lucky” took over a mystery gothic mansion, and guests arrived by private bus to an undisclosed location.
Experiences that let people roam freely drive deeper emotional connection.
At Meow Wolf, 70 rooms are woven together by a narrative that visitors unravel at their own pace.
Netflix's “Bandersnatch” gave viewers agency over the story, and when you have agency, you become invested.
In “Sleep No More,” guests split up and explore solo, collecting private moments that leave a lasting impression.