All copywriting
Radio

Melinda’s
Radio with a spicy kick.

Who said radio had to be boring?

Melinda’s Hot Sauce was looking to take its “Set Your Mouth On Flavor” campaign to the next level, with radio messaging that highlighted their fresh ingredients and stayed true to their irreverent humor.

Brand

Melinda’s

Media

Radio

My role

Copywriter

Melinda’s hot sauce gift box with six bottles: Thai sweet chili, black truffle, green sauce, fire roasted garlic and habanero, ghost pepper wing sauce, and Polynesian

On air

Radio · :30

“Sorry”

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Radio · :30

“Talent”

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Next project

Juicy Juice: Juicelightenment