All copywriting
PrintOOH

Nom Nom
A dog food fit for a king.

Nom Nom is a premium dog food, with a premium price point. So how do you convince pet owners to go gourmet?

You remind them that they are mere humble servants to the true rulers of the household.

Brand

Nom Nom

Media

Print + OOH

My role

Copywriter

The royal court

All hail

Nom Nom print ad: a fluffy white dog on a snowy peak. All hail Lady Marzipan, Watcher of Windows, Hoarder of Bones, Tormentor of the Mailman, Beloved by her Subjects. Pay tribute.Nom Nom print ad: two spaniels on a hilltop. All hail the Knights of the Dinner Table, Devourers of Crumbs, Demanders of Cuddles, Conquerors of the Couch, Beloved by their Subjects. Pay tribute.Nom Nom print ad: a French bulldog on a sunset cliff. All hail King Pickles, Destroyer of Socks, Bringer of Balls, Warden of the Front Door, Beloved by his Subjects. Pay tribute.

In the wild

Nom Nom subway poster at 14 Street–Union Square: King Pickles in an ornate gold frame beside his royal proclamation

Next project

REI: Bringing the outdoors in