The leading subcategories within the off-the-beaten-path trend
50%
300mm
% Growth YoY
Video views
29mm
Island destinations
· Private
· Remote
· Wilderness
37mm
Off-the-beaten-path activities
· Cliff diving
· Sky diving
· Backpacking
· Hiking trails
· RV camping
41mm
Beach destinations
· Exotic
· Views
109mm
Untraditional lodging
· Camping
· Road trips
· Off the grid
245mm
Independent restaurants
· Holes-in-the-wall
· Local spots
· Hidden gems
365 days vs. previous 365 days, YoY growth 2018–2019. Bubble size based on estimated audience.