Here’s how we make sense of it all…
We identify an emerging trend.
GIA
GIA is G9’s in-house tool. It digests 15,000 video views every minute, surfacing top-performing content to reveal micro and macro trends in content and culture.
To understand what’s resonating across categories, audiences and seasons, and the best practices for creative, formats and timing.
We go deeper to understand the trend and its implications.
Lab 9
G9’s proprietary audience panel of 10,000 people, A13–64 (US).
We ask the panel detailed questions about each trend and collect qualitative feedback. This yields highly specific, actionable insights.
We triple check.
Verify with outside resources
We reference IAB, Google Trends, Nielsen, social platform insights, and white papers from Bain, Deloitte and Kantar Millward Brown.
Third-party resources verify that what we’re seeing has bigger marketplace implications.