Millennials and young Gen Xers love this stuff.
It resonates with all travel enthusiasts, but it’s especially popular with adults 25–44 who have disposable income, are active on social, and want big adventures before they start a family.
Source: Facebook Insights.
They have money in the bank.
Audiences consuming and engaging with this content over-index in the $100K+ and $200K+ household income segments.
Source: comScore. Standard census income distribution.
They like to get their blood pumping.
Millennials who love travel over-index for adrenaline-dense adventure: skiing and snowboarding (623), rock climbing (619), kayaking and canoeing (276), surfing and windsurfing (218), camping (197) and whitewater rafting (128).
Source: US Millennial digital population via comScore, indexed against the general US population 13+.