TVSocial

Big Green Egg
Cook over fire, they will come.

Big Green Egg goes “docu-style” with humorous TV spots.

For Big Green Egg’s latest campaign, we leaned into the primal power of fire — not just as a cooking tool, but as the force that’s always brought people together.

We treated the classic backyard BBQ like a wildlife ritual, scripting each spot in the voice of a nature documentary. Think David Attenborough… if he narrated meat searing and beers cracking.

Agency

Humanaut

Media

National TV + Social

My role

Copywriter, scriptwriting

The spots