All copywriting
VideoAnimation

Chosen Foods
Chosen to save food.

Finally! A superhero to fight boring sandwiches.

Chosen Foods mayo is made with avocado oil, aka the ultimate superfood.

Which got us thinking: what if there was an avocado-powered superhero on a mission to clean up the condiment aisle and revamp sandwiches for good?

That’s when Chosen Supermayo was born. And the world will never be the same.

Brand

Chosen Foods

Agency

Humanaut

My role

Copywriter, scriptwriting

Chosen to Save Food key art: an avocado superhero in a green cape flies beside a jar of Chosen Classic Mayo

The spots

Super Mayo saves the condiment aisle · :30

It’s a bird, it’s a plane…

Behold, it’s Chosen Mayo

Slaying sketch and spreading yum

Next project

Human Desire: Soda, but make it flirty