All copywriting
PackagingWebsite

Human Desire
Soda, but make it flirty.

Human Desire is a new kind of wellness beverage. Some of their drinks help wake you up, others help you sleep, and all of them are guaranteed to make you blush.

With products boasting names like “Sex,” “Sleep,” “Soothe” and “Social,” the new Human Desire product launch was a fun exercise in creating a whimsical world full of aspiration, exploration and sensuality.

Brand

Human Desire

Format

Packaging + website

My role

Product packaging & website copywriter

Human Desire Sex sparkling tonic canHuman Desire Sleep still tonic canHuman Desire Soothe sparkling tonic canHuman Desire Social sparkling tonic can

So ask yourself, what do you need?

Website panel for Sex: Lust in translation. For your private moments. Best enjoyed horizontally.Website panel for Sleep: Into the night, beckoning an Elysian sleep.Website panel for Soothe: Calm to arms. Release, resolve, surrender.Website panel for Social: You have arrived. Rise, roam, radiate.

The website

Website philosophy section: Human Desire is more than a beverage brand, it’s a state of mind.
Website ingredients section: Natural agents to enhance natural urges.Website product section: In pursuit of pleasure, with Sex, Sleep, Soothe and Social
Product page copy for Sex: For your private moments. Crisp and effervescent, this elixir invokes arousal.Product page copy for Sleep: Zzzs the moment.Product page copy for Social: Life of the party.

In the wild

Human Desire cans among fruit peels and passion fruitHuman Desire cans chilling in a green fountainSleep can in a tied plastic bag with lemons
Social can on a party table after the partyCan close-up: Don’t be trash, recycle

Next project

Melinda’s: Radio with a spicy kick