All copywriting
Tagline

IQBAR
For Smart Mouths.

A protein bar for smart mouths.

IQBAR was in the market for a new tagline. They had a loyal fanbase for their adored protein bars, but they wanted a clever tagline that would really give their brand a distinct voice. AND it needed to be broad enough to extend across new SKUs in snacking and hydration. Possible? You betcha.

Brand

IQBAR

Format

Tagline

My role

Copywriter

Introducing

IQBAR: For Smart Mouths.

Woman biting an IQBAR Almond Butter Chip bar in a pantry stocked with IQBAR boxesGuy on a basketball court squirting water into his mouth, holding an IQMIX stickHand holding an iced IQJOE coffee up to a bright blue skyIQBAR 7 Flavor Sampler pack: For smart mouths, with seven bars lined up below

Next project

Ray-Ban: Sometimes the best visual is the imagination