OOH

Ray-Ban
Sometimes the best visual is the imagination.

How do you celebrate an iconic brand, without calling it iconic?

I developed a campaign that drew on the viewer’s imagination to fill in that blank.

Brand

Ray-Ban

Media

OOH

My role

Copywriter + strategist

Fill in the blank

Not pictured.

This is an ad for

the sunglasses Tom Cruise wore in Top Gun.

the sunglasses John Belushi wore in The Blues Brothers.

the sunglasses Audrey Hepburn wore in Breakfast at Tiffany’s.

Ray-Ban

In the wild

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