All copywriting
Packaging

Sundays
Welcome to the fever dream.

Sundays cookies aren’t normal cookies — they’re the world’s first zero sugar creme cookie.

To prove just how not normal these delicious cookies are, we developed delightfully weird, entertaining packaging that was almost as tasty as the cookies themselves. (Don’t eat the box though.)

Brand

Sundays

Format

Product packaging

My role

Product packaging copywriter

Sundays box in a whimsical illustrated world with a flying unicorn, a UFO, and a bunny in a headband saying: You’ve chosen wisely

The Sunday Sun

America’s cookie news source

The Sunday Sun, Vol. 4: Sinister clown reveals he’s not evil, just hangryThe Sunday Sun, Vol. 3: Sir Licks-A-Lot single cracks top 10 cookie chartThe Sunday Sun Funnies, Vol. 2: a magic eye game and The Adventures of Milky & Cookie comic
Sundays box on a bright yellow table surrounded by plates of cookies and glasses of milk
Two Sundays cookies cracked open on yellow, showing swirl and flower patterns and creme fillingOpen Sundays box on green, cookies spilling out past a flying unicorn and a smiling airplaneSundays claims: 1g net carbs, zero sugar, 7g protein, no weird texture, no sugar alcohols, no weird aftertasteA glowing Sundays cookie surrounded by claims: zero sugar, 1g net carb, 7g protein, no weird aftertaste

Next project

Big Green Egg: Cook over fire, they will come