YoY, this trend has grown

We predict more growth is coming, so now’s the perfect time to lean in.

5 MM

10 MM

15 MM

20 MM

25 MM

30 MM

2017

2018

2019

2020Projected

Audience

Source: GIA, Nielsen, Facebook Audience Insights and comScore. Based on consumption of off-the-beaten-path and related content.

Spark Guide · Group Nine Media 10 / 13