How to apply this trend

Creative

Food

Off-the-beaten-path posts featuring drool-worthy food won’t disappoint. Go vibrant, and use slow-mo on the most indulgent moments (cheese pulls!). Fusion dishes are frequent hits.

Accommodation & activities

Brag-worthy lodging and extreme activities perform well. Open with a long establishing shot, then zoom out to a full 360 view. Add a photo album or slideshow to maximize interest and, well, envy.

Local guides

People hate tourist traps but trust a local expert. Show hidden-gem restaurants and lesser-known spots (like secret waterfalls).

Media mix

YouTube

An immersive home for guided tours and reveals of unknown local hot spots.

Instagram

Built for FOMO. Capture the most adventurous, appetizing and breathtaking moments in stories, photos and short video.

Facebook

Where people get tips from friends and share detailed trip recaps. More resource than soundbite.

O&O

Functional and search-driven. Think how-to stories and popular keywords like “cities.”

Technical

Pacing

Keep it quick: 1–3 minutes is optimal. YouTube is the exception, where longer-form works.

Aspect ratio

1:1 for feeds. 16:9 for cinematic content and easy streaming on bigger screens.

Thumbnails

Use the most unusual feature as the still. If it’s the location, go aerial.

Feel

Make it eye-catching and immersive. People want a peek behind the curtain, or cave, if you will.

Timing

Always on

This trend works all year. People never stop daydreaming about vacation, and searches for travel content stay steady month to month.

Soft peaks

Interest ticks up from March–July and October–January, driven by cultural and seasonal moments.