Instagram makes it extremely easy to discover and share off-the-beaten-path ideas. Monthly travel video views grew 56% on IG, hitting 374M in January 2019.
YouTube and Facebook have driven billions of monthly travel views for years, but YouTube grew 17% from Q1 ’18 to Q1 ’19, fueled by web series and hosted programming.
Source: global stats, Facebook Quarterly Earnings Report Q2 2019.
Millennials feel overworked, and 47% wish their companies had policies to stop nighttime, weekend and PTO emails. That makes “unplugging” on vacation feel precious, because people don’t feel it’s an option at home.
Source: Harris Poll.
98% of travelers say their smartphone makes travel more comfortable.
78% say it makes travel feel safer.
Source: UMass Amherst ScholarWorks research.